“There is a problem in the industry today.” That line is in itself a great way to start any product pitch, but Marty Cagan, (author of “Inspired” one of the best Product Management Books) used to shed some light on a growing problem in the world of Product Management.

The CSPO Pathology

In many organizations, the responsibly for Product Management falls on the shoulders of the Product Owner. This in itself is not a bad thing. Especially since the person(s) that invented the role had this in mind.

What is a bad thing, is that, typically, these people receive very little training for…


Running design sprints is one of the most powerful tools you as a Product Manager, but how to run these now that we are working mostly from home? Here is a step by step approach to running a design sprint with your team in a virtual setting, and a free Miro template for you to run your own Design Sprint.

Art Museum

One of the beautiful aspects of a museum is the silence. You can admire the art without a voice over that interrupts your thought pattern. Well in some museums then. We will kick off the second day with…


Running design sprints is one of the most powerful tools you as a Product Manager, but how to run these now that we are working mostly from home? Here is a step by step approach to running a design sprint with your team in a virtual setting, and a free Miro template for you to run your own Design Sprint.

The Business Problem Statement

One of the difficult things in a Design Sprint and especially in a compressed design sprint is getting alignement on the problem. …


Running design sprints is one of the most powerful tools you as a Product Manager, but how to run these now that we are working mostly from home? Here is a step by step approach to running a design sprint with your team in a virtual setting, and a free Miro template for you to run your own Design Sprint.

So what was a design sprint again?

A design sprint is a time-constrained, five-phase process that uses design thinking with the aim of reducing the risk when bringing a new product, service or a feature to the market. The process…


At some point in the lifecycle of our product the challenge of scaling arrises, and with it a whole boatload of complexity. In this blog we’ll explore why that is happening and what you can do about it.

What is scaling anyway?

It seems such an obvious question, isn’t a scaled product just a bigger version of previous iteration? When Robbin Schuurman and I explored this topic in last weeks ValueStream we made some interesting discoveries.

One of the first things that you may notice when talking about scaling that not everyone has the same perception of what scaling is…


There’s just too little time in the world and putting my money where my mouth is, let's run an experiment. Imagine you are looking to lift your product organisation to the next level, you browse through a couple of books and find the table of contents below. Would it be something you would want to read?

From great to good, a plea for a Chief Product Officer

  • Foreword
  • Table of contents
  • Introduction
  • How to read this book

Act I: Back to the future (Why you should read this book)

  • Why should you care?
  • And why does it happen?
  • How can you recognise the symptoms?
  • Signals: Books, phones, laptops, conferences
  • People first…

For the last six years I asked this very question every every consulting assignment. Regardless if the customer was looking for more agility, better strategy, conflict resolution or just for a cup of coffee. The answers are typically a facsimile of the organisations problems.

So what is a Product?

Why is the question so important?

The question reveals the organisations drivers. Does it focus on its customers? are there multiple parties to be satisfied? where is the organisation optimised for?

More often than not, the answer is incoherent. Even product leaders in the organisation think in terms of optimising internal…


One of the more challenging aspects of Product Management is to create a tangible relationship between the work we do today and the business strategy. Product Goals are an often overlooked mechanism that can help you in this area.

“If you spend too much time thinking about a thing, you’ll never get it done. Make at least one definitive move toward your goal.” — Bruce Lee

With the release of the 2020 version of the Scrum Guide, we now have Product Goals but what are they? …


In the classic movie “The Princess Bride”, the lead character gives a perfect description of his role. He opens with a polite greeting, shares relevant personal details and manages expectation. When it comes to Product Owner Role descriptions they are rarely that clear.

Right off the bat, I am no HR, nor recruitment professional but every now and then I get a request for a role description of the Product Owner, and despite the fact that I think the job is Product Management and the Product Ownership is the role on the Scrum Team, many seem eager to get a…


COVID-19 radically changed our business. I love training and I love to be in the classroom with my students, the interaction, the ah-ha moments, it’s what gives me energy and sharing knowledge is such an amazing thing to be part of. It all broke down early 2020 when we all had to “work-from-home”, but how do you deliver a high impact training with higher scores and passing rates that in-person? Here is what I learned in the last 6 months.

Wait a minute! I’m not a trainer but a Product Manager you may think. In that case this will may…

The Product Samurai

Agile Product Management inspired by eastern martial arts

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